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  • April 17, 1pm ET

Save thousands on your next CRM negotiation

Don’t let complex Salesforce and HubSpot contracts with hidden fees trip you up. Learn how to negotiate smarter.

CRMs power your business, but that doesn’t mean you should pay whatever they ask. Switching CRMs is costly, contracts are messy, and renewal surprises? Too common. But you’re not stuck—transparent options exist, and we’re here to guide you.

You just need to know where to push, what’s flexible, and how to structure an agreement that fits your business, not just theirs.

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In this session, procurement and CRM experts from Tropic Michael Shields and Zach Wolf, will help you understand:

✅ How to plan ahead and time negotiations to get the best deal

✅ Which pricing and contract terms have wiggle room—and which don’t

✅ What you actually need to align your product mix with business priorities

✅ The questions to ask to avoid surprise costs at renewal

✅ How to structure your contract for long-term value

CRM vendors negotiate their deals every day, you don’t. This session will make sure you walk into your next contract with confidence

Speakers

A glimpse into who will inspire this conversation!

Paul Nilsen

Director of Procurement

Douglas Elliman Real Estate

Michael Shields

Vice President of Procurement

Tropic

Zach Wolf

Group Manager, Commercial Executives

Tropic

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speaker bios

Michael Shields

Michael Shields is the Vice President of Procurement at Tropic. He has worked in Procurement for 15 years – as a full time employee, college professor, advisor and consultant. Although he has experience on both the direct and indirect side, the last 8 years has been focused on indirect with a heavy emphasis for managing SaaS spend – an area of explosive growth for many companies. Prior to tropic, Michael led procurement at two other companies – Qualtrics and MX. He has proven incredibly adept at standing up the function and developing a process and team that are respected as valued partners. His playbook increases visibility and control while creating a strong user experience. He understands the value of networking both externally (to collaborate and share ideas) and internally to champion the cause of procurement and deliver value that stakeholders can understand and appreciate. Michael is committed to the cause of elevating the procurement professional as well as improving the perception of procurement in the business world.